Issue: 11                                                                                                 01244 394 200
Welcome to Obsidian Offices
 
 In this issue:  
  • Top Tip of the Month
  • Meeting Room Loyalty Cards
  • Maintaining Customer Loyalty! 
 Attention all Meeting Room Users!
 


 
 
 
 
 
 
 
Here at Obsidian Offices we are introducing Loyalty Cards for all our meeting room users.  Please collect your Loyalty Card next time you're at reception. 
Get this stamped every time you use one of the meeting rooms!  Five stamps will get you a free a hot drink and ten stamps will earn you half an hours free meeting room use!
 
For more information on our meeting rooms Click Here!
 
Top Tip of the Month!  

  This months Tip comes courtesy of Systems Engineer Laura:
   
"Why not copy your colleagues into any email 
 correspondence you may have.  The CC field let's your recipient see your colleagues address, the BCC field will hide it.  This way your colleagues can pick up where you left off with your customer.  No customer likes to have to repeat themselves - a more efficient service will keep you and your customers happy!"  

 

Customer Loyalty

If you don't take care of your customers, someone else will...
 
A vital part of any business is maintaining your customer base.  Typically, 80% of business comes from 20% of customers meaning a focus on customer loyalty really can make a difference!  Here's our top 5 tips to keep your customers loyal!
 
Customer Relationships
Communication is the key to any good relationship professional or otherwise.  Taking the time to get to know how a customers business operates means you will be able to offer a personalised service that they wouldn't receive with a competitor.
 
Product/Service Awareness
Dependant on your business certain products or services will be purchased regularly by existing customers.  Make sure these products are in stock or if it's a service readily prepared so that's it's easy for customers to buy with you again.  
  
Customer Incentives 
Special offers for attracting new customers are common, but incentives for existing customers and rewarding loyalty are rare and can make a big difference. 
  
Recommendations
If a customer recommends you, make sure this doesn't go unnoticed!  It could be as simple as a phone call to thank them, to a discount on their next purchase.  This way they will be more inclined to recommend you again.  Also it works the other way, don't be afraid to recommend your customers to others!
 
Flexibility
Long standing customers will expect you to adapt as they grow or their needs change.  If you show you can be flexible and understand their needs will not always be the same, they are more likely to remain loyal.    
 
 
If there is anything we can assist you with, get in touch!
Please forward this to friends and colleagues using the link below.
 
Best wishes...
 
Victoria Shone
Business Centre Manager